The font that we chose for the words “Theatre Alberta” is called “Vary,” which is a unique, readable, and adaptable san-serif typeface (think of Arial or Helvetica).īelow the organization’s name, we see an audience of seven people sitting in a row-each of these characters has been rendered using pairs of simple geometric shapes (i.e. This variation in boldness in the letters approximates an effect of spotlights moving across a curtain. Below it, the letters in the word “Alberta” increase in weight from left to right. At the top, the letters of the word “Theatre” decrease in weight from left to right. Visually, this new logo approximates the view from the back of a theatre, with the words “THEATRE” and ALBERTA” writ large in all-capitals on the stage. We also tend to assume that our audiences will be able to visually interpret our work and (hopefully) understand the feelings or associations we’re trying to evoke.Ĭurio Studio is grateful for the excellent input and guidance provided by Theatre Alberta in the design of their new logo, which undertakes to embody the values of inclusion, playfulness, and spectacle. The ability to manipulate visible elements on a screen or a page is something fundamental to the work of most designers, and it’s a privilege we often take for granted. The exercise, it turns out, was surprisingly challenging. No problem, we replied, assuming that accommodating this request would be just that-After all, we know what decisions we made in the process of making the logo how hard could it be to describe that logo to someone who can’t see it? That would usually be the end of the story… except, in this case, for One little last-minute request:Ĭould we, asked the client, provide a verbal description of the new logo that could be used to explain the logo for visually-impaired persons? Thanks to their well-distilled goals, Curio was able to develop a clean, modern logo that reflected Theatre Alberta’s values of inclusion and vibrancy. And if we’re lucky, we’ll all get to watch.It helped immensely that our friends at this non-profit society (dedicated to developing the Alberta theatre community) are excellent clients-perceptive, self-aware, confident, and kind. So all of us on Team Leslie should cheer: She didn’t get the man, but that just means she’s got more time to get her man. She was always meant to be the main character.” She also has a narrative arc that will propel her-and those of us watching-straight into the next season: Fresh out of the hell of heartbreak, our gal will emerge triumphant ready for a new journey that’s not at all about Gerry, but about her. She can articulate her feelings with intention and accuracy. “Leslie checks all the boxes for the first Golden Bachelorette,” Emma texted me this morning. She feels confident there will be a Golden Bachelorette on the horizon, and that Leslie is the perfect choice. I asked a former colleague, my friend Emma Gray, a co-host of the podcast Love to See It With Emma and Claire (and host of erstwhile Bachelor-franchise podcast Here to Make Friends), if we might see Leslie again in another part of Bachelor Nation. Hillary Frey Why I Hope The Golden Bachelor’s Coolest Contestant Doesn’t “Win” Tonight Read More
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